Funky Sneakers Brand - Kata Király
Visual Identity
2024
The “funky” project is the visual identity of a fictional shoe brand. True to its name, the brand conveys a playful and relaxed vibe, characterized by doodles, lines, and non-figurative shapes. During the design process, natural colors and various textures were emphasized, with one exception: the color blue, which appears as a defining element. The visual identity includes a shoebox, label, stickers, posters, and a commercial spot.
Created: Kata Király
Supervisor: Dr. Sándor Bartha
Diploma project, Visual Communication MA
2024












Department of Arts
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