About the “Folk Fusion”
The culture of Székely Land carries countless values that are beginning to fade from public consciousness. The fictional tradition-renewal organization Folk Fusion aims to revive these values through graphic design, thus bridging the past and the needs of the present. While many efforts focus on engaging people with Székely traditions, few bring folk art into everyday life. This encounter helps revitalize and preserve this rich cultural heritage.
The visual identity of Folk Fusion is built upon traditional Székely motifs and ornaments. The goal was to create an identity that blends traditions with contemporary trends, reflecting a youthful and modern appearance. The centerpiece of the identity is a modular logo composed of interchangeable modules, allowing for dynamic usage.
Numerous connections exist between graphic design and folk art, from stylized depictions to functionality, as the motifs serve aesthetic purposes and convey important messages and meanings.
Supervisor: Dr. Kányádi Iréne
Professional Consultant: Drs. Kolcsár Zsolt
Winner of the Brand Identity (Student) category.
About the PGW - Pastor Garage Winery
The Pastor Garage Winery produces its single vineyard wines from three hectares. They aim to highlight the diversity of the Szekszárd Wine Region with special emphasis on the plant, environmental protection, and the usage of the right yield restriction. The quality is made in the vineyard first, with the right grape varieties on the right terroir, and the given vintage will all influence the outcome.
Design & Art Direction: Zsolt KOLCSÁR
Photography: Márk-Erik TORKOS
Winner of Packaging Design, Beverage category.
